Associate Director, Paid Media

Media Strategy and Planning

• Translate client objectives and audience insights into integrated media strategies, channel plans, budgets, forecasts, and learning agendas.

• Develop plans across programmatic, endemic, EHR, point-of-care, paid social, paid search, video, audio, and emerging channels.

• Build strategies that reach healthcare professionals, patients, caregivers, office staff, access stakeholders, and the broader care team.

• Create clear recommendations that explain what P10 proposes, why it matters, and how the investment supports client objectives.

• Partner with Client Services, strategy, creative, technology, and analytics to integrate media into broader client planning.

Activation and Optimization

• Plan, build, launch, buy, optimize, and troubleshoot campaigns across DSPs and other paid media platforms.

• Manage budgets, pacing, audience quality, frequency, inventory, creative performance, conversions, and other relevant indicators.

• Lead optimization decisions across audiences, channels, partners, bids, budgets, placements, and creative.

• Establish quality-control standards for campaign setup, tracking, launch, optimization, reporting, and billing.

• Ensure campaigns meet platform, privacy, client, and regulated healthcare advertising requirements.

• Translate results into clear recommendations that explain what happened, why it matters, and what should happen next.

• Apply campaign findings to future audience, channel, creative, and investment decisions.

Client Growth and Capability Building

• Serve as a trusted media advisor and present strategies, investment recommendations, performance findings, and future opportunities to clients.

• Identify opportunities to expand media engagements within existing client relationships.

• Lead or contribute media strategy to pitches, proposals, scopes, and capabilities presentations.

• Help evolve P10’s DSP and broader healthcare media capabilities.

• Evaluate programmatic, endemic, EHR, point-of-care, and emerging media partners.

• Design pilots and turn successful approaches into repeatable P10 offerings.

• Build scalable processes, tools, benchmarks, partner scorecards, and ways of working.

• Mentor and provide strategic and technical guidance to team members as the practice grows.

• Healthcare, pharmaceutical, biotechnology, or medical technology agency experience.

• Recent experience building, launching, optimizing, and troubleshooting campaigns within DSPs and other paid media platforms.

• Strong understanding of programmatic media, audience activation, inventory, bidding, optimization, brand safety, and frequency management.

• Experience developing integrated media plans, budgets, forecasts, and client recommendations.

• Working knowledge of paid social, paid search, video, audio, and other digital channels.

• Ability to move comfortably between strategic client conversations and detailed platform execution.

• Experience managing budgets, building client relationships, and contributing to business growth.

• Strong communication, presentation, organization, and problem-solving skills.