Cinema Advertisement Operations - Manager

Job Summary

The Cinema Advertisement Operations Manager is responsible for the end-to-end execution, monitoring, and delivery of cinema advertising campaigns across a network of theatres. The role ensures seamless campaign scheduling, content deployment, playback monitoring, compliance with client requirements, billing support, and operational excellence. The position serves as a critical link between Sales, Clients, Theatre Partners, Technology, and Finance teams to ensure successful campaign delivery and revenue realization.

Key Responsibilities

Campaign Operations & Execution

• Manage the end-to-end lifecycle of cinema advertising campaigns.
• Coordinate campaign scheduling, deployment, monitoring, and closure activities.
• Ensure advertisements are delivered as per approved schedules and contracts.
• Monitor campaign start and end dates to ensure uninterrupted execution.
• Coordinate with theatre partners for campaign implementation and troubleshooting.

Advertisement Content Management

• Validate advertisement content received from clients and agencies.
• Ensure content complies with technical specifications and regulatory requirements.
• Coordinate content ingestion, transcoding, distribution, and deployment.
• Maintain advertisement content repositories and version controls.

Playback Monitoring & Compliance

• Track campaign playback through monitoring systems and playback logs.
• Investigate and resolve missed, delayed, or incomplete advertisement deliveries.
• Ensure contractual spot commitments are met across theatre networks.
• Generate proof-of-performance reports for clients and internal stakeholders.

Billing & Revenue Assurance

• Validate playback reports and campaign logs for invoicing purposes.
• Ensure accurate calculation of delivered spots and campaign performance metrics.
• Support revenue reconciliation and audit requirements.
• Minimize revenue leakage through operational controls and validations.

MIS & Reporting

• Prepare daily, weekly, and monthly campaign execution reports.
• Develop operational dashboards and performance scorecards.
• Monitor campaign KPIs and identify areas for improvement.
• Provide management with insights on inventory utilization and operational efficiency.

Client & Sales Support

• Partner with Sales teams during campaign planning and execution.
• Support clients with execution updates, campaign reports, and issue resolution.
• Participate in pre-campaign feasibility assessments.
• Ensure service-level agreements (SLAs) are consistently achieved.

Process Improvement & Automation

• Identify opportunities for operational efficiencies and automation.
• Develop SOPs and operational best practices.
• Collaborate with technology teams for system enhancements.
• Lead initiatives to improve campaign visibility, reporting accuracy, and operational productivity.

Qualifications

• Bachelor's Degree in Business Administration, Media Management, Information Systems, Marketing, or a related field.
• MBA or Postgraduate qualification preferred.

Experience

• 5 to 10 years of experience in Advertisement Operations, Media Operations, Cinema Advertising, Broadcast Operations, or Digital Media Operations.
• Experience managing multi-location campaign execution and reporting.
• Experience working with theatre networks, media agencies, and advertisers is preferred.

Technical Skills

• Advanced Microsoft Excel
• Power BI
• SQL and Data Analysis
• Campaign Scheduling Systems
• ERP and CRM Platforms
• MIS Reporting and Dashboard Development
• Process Automation Tools

Behavioral Competencies

• Strong Operational Management Skills
• Attention to Detail
• Analytical Thinking
• Problem Solving
• Stakeholder Management
• Customer Focus
• Communication & Coordination
• Time Management
• Decision Making
• Team Leadership

Role Objective
To ensure flawless execution of cinema advertising campaigns across the theatre network through efficient content deployment, playback monitoring, client servicing, revenue assurance, reporting, and continuous process improvement, thereby maximizing client satisfaction and advertising revenue.