Dealer Marketing Manager - Zeekr

Title: Dealer Marketing Manager

Location: Coventry

Hybrid Working: minimum of 3 days per week in the office

At Geely, our story began in 1986 with a simple but powerful idea, an idea that has driven us to become one of the world’s most forward-thinking automotive groups. For nearly three decades, we’ve been redefining mobility through our iconic global brands, including Geely Auto, Volvo Cars, Polestar, Lotus, Zeekr, Lynk & Co, the London Electric Vehicle Company, Farizon, and more. We are Geely Auto UK, the UK arm of Geely Auto Group. Having entered the market in 2025 with our first electric SUV, the Geely EX5, we’re continuing to grow rapidly as we build a nationwide dealer and service network.

Job purpose:

The Dealer Marketing Manager will manage all local marketing activities carried out by ZEEKR dealerships in the UK. The role involves ensuring that all marketing efforts are aligned with the brand’s guidelines and objectives, while also offering guidance and support to dealerships to ensure the successful execution of marketing campaigns

Main responsibilities:

Management and deployment of Dealer Local Marketing Activities:

• Implement brand event concepts, including product launches, test drives, activations, and other promotional events.

• Monitor and report on dealers' monthly Key Performance Indicators (KPIs).

• Develop suite of materials for dealer use in local areas of influence.

• Oversee and follow up on local marketing activities carried out by dealers, providing guidance and ensuring brand guidelines are adhered to

Management of Dealers' Marketing Activities:

• Provide marketing advisory services to dealers.

• Management of Dealers' Marketing Activities:

• Track and report on marketing activities executed by dealers.

• Ensure proper use of the brand image by dealers

• Develop and implement brand standards and policies – e.g. Social Media guidelines

• Supervise the adherence to brand guidelines in dealer showrooms.

• Develop, deliver, and manage appropriate promotional materials for the ZEEKR Network

• Oversee dealers' websites and social media presence.

• Validate digital content created by dealers.

• Manage the acceptance of dealers' marketing support policies.

Education, Skills and Personal characteristics required:

• Bachelor's degree or equivalent in Marketing, Advertising, or Communications.

• Minimum 5 years of experience in dealership marketing or advertising.

• In-depth understanding of dealer marketing workflows.

• Proven experience in event planning for other automotive brands, including the ability to assess event proposals.

• Strong negotiation skills for vendor relations.

• Excellent project management expertise.

• Proven experience in developing and executing successful advertising campaigns

What we can offer you beyond the salary:

• 25 days annual leave + bank holidays

• Company pension scheme

• Geely ECOS scheme

• Car allowance (delete if necessary)

• Private Medical Insurance (delete if necessary)

• x6 Life assurance

• Enhanced Maternity and Paternity Pay

• Medicash

• Bike2work scheme

We are an equal opportunities employer:

At Geely Auto UK, we value diversity and inclusion and welcome applications from all candidates. We are committed to fair recruitment and ensuring everyone has the opportunity to reach their full potential. If you believe you are right for this role, we warmly welcome your application.

About Geely Auto UK