Event Manager

At Geely, our story began in 1986 with a simple but powerful idea, an idea that has driven us to become one of the world’s most forward-thinking automotive groups. For nearly three decades, we’ve been redefining mobility through our iconic global brands, including Geely Auto, Volvo Cars, Polestar, Lotus, Zeekr, Lynk & Co, the London Electric Vehicle Company, Farizon, and more. We are Geely Auto UK, the UK arm of Geely Auto Group. Having entered the market in 2025 with our first electric SUV, the Geely EX5, we’re continuing to grow rapidly as we build a nationwide dealer and service network.

Job purpose:

The Event Manager will be responsible for planning, coordinating and executing experiential activations, vehicle launches, corporate and public events for the Geely brand to increase and continue to raise brand awareness. This role will work closely with internal stakeholders including Corporate, PR, Fleet and Dealer, delivering events including press launches, product/brand launches, corporate events, Fleet/Dealer events, ensuring they align with the company's strategic objectives.

Main responsibilities:

• Plan and deliver a range of UK events including press launches, product launches, exhibitions, corporate events, fleet events and dealer activations.

• Work closely with internal teams including Marketing, PR, Sales and Fleet to ensure events align with wider business objectives and brand strategy.

• Manage all aspects of event delivery, including logistics, venue selection, supplier management, on-site coordination and stakeholder engagement.

• Collaborate with the Marketing Communications team to develop event materials, digital content, promotional assets and presentations that support current campaigns and messaging.

• Ensure consistent Geely branding and communications across all event touchpoints and customer experiences.

• Monitor event performance by tracking engagement, media coverage, lead generation and other key success metrics, producing post-event reports and recommendations.

• Support the management of event budgets, monitor expenditure and ensure activities are delivered in a cost-effective manner.

• Maintain clear communication with internal stakeholders, keeping teams informed of upcoming events and encouraging participation in key launches and brand activations.

• Build and maintain strong relationships with agencies, suppliers, partners, ambassadors and other external stakeholders to support successful event delivery.

Education, Skills and Personal characteristics required:

• A minimum of 3 years of experience in event delivery, preferably within the automotive or Green Tech sectors.

• Degree qualified in Communications, Business, Event Management/Marketing, or a related field, is desirable.

• Strong understanding of event planning, execution, and best practices.

• Knowledge of social media platforms and digital communication trends.

• Experience developing engaging event content, presentations and supporting marketing materials

• Proactive and detailed-orientated approach to work

• Strong organizational and project management skills.

• Excellent written and verbal communication abilities.

• Enthusiasm for working in a dynamic environment and under pressure.

• Commitment to maintaining professional ethics and standards.

What can we offer you beyond the salary:

• 25 days annual leave + bank holidays

• Company pension scheme

• Geely ECOS scheme

• Car allowance

• x6 Life assurance

• Enhanced Maternity and Paternity Pay

• Medicash

• Bike2work scheme

Hybrid: 3 days in office 2 days at home.

We are an equal opportunities employer:

At Geely Auto UK, we value diversity and inclusion and welcome applications from all candidates. We are committed to fair recruitment and ensuring everyone has the opportunity to reach their full potential. If you believe you are right for this role, we warmly welcome your application.

About Geely Auto UK