Go-To-Market (Gtm) Specialist

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Job Title

Go-To-Market (GTM) Specialist

Location

Remote

Time Zone

US Time Zones (EST–PST)

Role Overview

We’re hiring a hands-on GTM Specialist to help generate pipeline through inbound, outbound, and content-driven campaigns. This is an execution-first role focused on building, testing, and iterating across multiple channels to identify what drives qualified leads and scalable growth.

You will work closely with sales and marketing to experiment with GTM strategies, optimize campaigns, and turn successful experiments into repeatable growth channels.

Key Responsibilities

• Execute inbound campaigns across SEO, content marketing, social media, and earned media

• Run outbound outreach through cold email, LinkedIn messaging, and light cold calling

• Experiment with social growth on LinkedIn, X/Twitter, Reddit, and online communities

• Track campaign performance and optimize strategies to generate qualified pipeline

• Test and iterate on messaging, targeting, and channels to improve lead generation

• Collaborate closely with Sales and Marketing teams to refine GTM messaging and targeting

Required Qualifications

• 1–4 years of experience in growth, demand generation, or lead generation roles

• Experience with inbound or outbound lead generation campaigns

• Familiarity with tools such as HubSpot, Apollo, Outreach, or Salesloft

• Prior remote work experience, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana, or similar), and experience working with US or UK-based companies — non-negotiable

• Strong execution mindset with the ability to run experiments and iterate quickly

• Comfortable working in a fast-paced, performance-driven environment

Preferred Qualifications

• Experience running multi-channel growth experiments

• Familiarity with SEO, content distribution, or social growth strategies

• Experience generating pipeline for B2B SaaS or tech products

• Exposure to data-driven marketing or performance tracking

Tools & Technology

• HubSpot, Apollo, Outreach, Salesloft (or similar)

• LinkedIn, X/Twitter, Reddit, community platforms

• Google Analytics, spreadsheets, marketing dashboards

• Content and campaign management tools

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