Ppc Specialist

LBC Mortgage is a growing mortgage lending company focused on providing tailored financing solutions to clients across the United States.

We are looking for an experienced PPC Specialist with a strong background in the mortgage industry to join our marketing team. The ideal candidate has hands-on experience managing paid advertising campaigns for mortgage products, understands the U.S. mortgage market, and knows how to generate high-quality leads while optimizing advertising performance.

Important: Previous experience in the mortgage industry is required.

Responsibilities

• Develop, launch, and manage PPC campaigns across Google Ads, Meta Ads, and other relevant advertising platforms
• Create and implement paid advertising strategies to generate high-quality mortgage leads
• Conduct keyword research, audience targeting, and competitor analysis within the mortgage and lending industry
• Manage advertising budgets and optimize campaigns to improve CPL, CPA, conversion rates, and overall ROI
• Create and optimize ad copy, landing pages, and campaign structures
• Monitor campaign performance and identify opportunities for improvement
• Set up and manage conversion tracking using Google Analytics 4, Google Tag Manager, and other relevant tools
• Conduct A/B testing to improve campaign effectiveness
• Analyze lead quality and collaborate with the sales team to improve lead generation results
• Ensure advertising campaigns comply with applicable mortgage advertising regulations and platform policies
• Prepare regular performance reports and provide actionable recommendations
• Stay up to date with PPC trends, mortgage market developments, and digital advertising best practices

Requirements

• Proven experience as a PPC Specialist or Performance Marketing Specialist in the mortgage industry
• Hands-on experience managing Google Ads and Meta Ads campaigns for mortgage or lending products
• Strong understanding of the U.S. mortgage market, mortgage products, and borrower acquisition strategies
• Experience generating mortgage leads through paid advertising
• Strong analytical skills and the ability to optimize campaigns based on performance data
• Experience with Google Analytics 4, Google Tag Manager, and conversion tracking
• Understanding of advertising compliance requirements within the mortgage and financial services industry
• Ability to work independently, take ownership of campaigns, and bring forward new ideas
• Strong communication and problem-solving skills

What We Offer

• Opportunity to work with a growing U.S. mortgage lending company
• A dynamic and collaborative marketing environment
• The opportunity to take ownership of paid advertising strategies and contribute directly to company growth
• Competitive compensation based on experience
• Remote work flexibility