Regional Sales Manager (West Mids And Wales)

At Geely, our story began in 1986 with a simple but powerful idea, an idea that has driven us to become one of the world’s most forward-thinking automotive groups. For nearly three decades, we’ve been redefining mobility through our iconic global brands, including Geely Auto, Volvo Cars, Polestar, Lotus, Zeekr, Lynk & Co, the London Electric Vehicle Company, Farizon, and more. We are Geely Auto UK, the UK arm of Geely Auto Group. Having entered the market in 2025 with our first electric SUV, the Geely EX5, we’re continuing to grow rapidly as we build a nationwide dealer and service network.

Job purpose:

To manage regional dealerships and conduct competitive market analysis, providing support to the Sales Director and Head of Regional Sales in meeting regional sales targets and strengthening market presence.

Main responsibilities:

• Build and maintain strong relationships with regional dealerships, providing support and guidance to drive sales performance and operational excellence.

• Monitor dealership performance against key targets, identifying opportunities for improvement and implementing corrective actions where required.

• Analyse market trends, competitor activity and industry benchmarks to identify opportunities and support regional sales growth.

• Track and report on sales performance, using data and insights to support decision-making and improve results across the retailer network.

• Partner with dealerships to deliver customer satisfaction initiatives and maintain high standards of customer experience.

• Collaborate with internal teams and dealership partners to ensure effective communication and alignment with business objectives.

• Support the development and execution of regional sales strategies that strengthen market presence and commercial performance.

• Prepare reports, presentations and performance updates for senior stakeholders, including the Sales Director and Head of Regional Sales.

Education, Skills and Personal characteristics required:

• Minimum 5 years' experience within an automotive OEM environment from a sales or business administration background.

• Comprehensive knowledge of the automotive industry ecosystem and dealership operations.

• Degree qualified in Business, Marketing, Economics, Finance, International Business or a related discipline is desirable.

• Demonstratable success in managing dealership relationships and consistently meeting or exceeding sales targets.

• Experience using sales reporting, CRM and performance management tools to drive decision-making.

• Strong analytical skills with the ability to interpret data, identify trends and develop actionable recommendations.

• Commercially aware with a strategic mindset and a customer-focused approach.

• Highly organised, resilient and comfortable working in a fast-paced, target-driven environment.

What we can offer you beyond the salary:

• 25 days annual leave + bank holidays

• Company pension scheme

• Geely ECOS scheme

• Car allowance

• x6 Life assurance

• Enhanced Maternity and Paternity Pay

• Medicash

• Bike2work scheme

We are an equal opportunities employer:

At Geely Auto UK, we value diversity and inclusion and welcome applications from all candidates. We are committed to fair recruitment and ensuring everyone has the opportunity to reach their full potential. If you believe you are right for this role, we warmly welcome your application.

About Geely Auto UK