Sales Director

We are looking for a Sales Director to own the sales function. This is a player-coach role: you will personally win new customers, build an effective sales team, and establish a reliable sales operating rhythm. You will work directly with the CEO, and your impact on growth will be visible and measurable.

Role shape: approximately 60% personal selling and 40% leadership.

• Strengthen new-customer acquisition in the UK, US and continental Europe.

• Translate technical capability into clear, commercially compelling propositions.

• Build a small, high-performing sales team and raise the performance of existing sellers.

• Put in place a disciplined operating rhythm: qualification, deal reviews, forecasting and CRM hygiene.

• Take real ownership of the function, with the autonomy and accountability that come with it.

Personal new-business delivery

• Own a personal new-logo target and win enterprise and mid-market customers directly.

• Generate your own pipeline through outbound, network, partnerships and referrals, as well as converting inbound opportunities. In conjunction with an existing Marketing function.

• Lead complex, multi-stakeholder sales cycles from first conversation to signed contract, and expand initial engagements into larger relationships.

• Negotiate scope, pricing and commercial terms, protect margins and walk away from poor-fit opportunities.

Leadership and team building

• Establish the sales function from the ground up: define the team structure and roles, and shape and lead hiring for new sellers and sales support.

• 10+ years of B2B sales experience in technology or engineering services, including at least 5 years in senior roles, ready to take ownership of a full sales function.

• Hands-on seller with recent new-logo wins in the UK or US, and credible exposure to the other market or to continental Europe.

• Experience selling engineering services delivered through Eastern Europe and LATAM. Direct experience of both regions is preferred.

• Evidence of coaching sellers and improving their results. Strong individual contributors qualify only where leadership capability is already demonstrated.

• Repeatable commercial results across multiple customers and periods, not dependent on a single exceptional contract or an inherited relationship.

• Welcomes personal accountability and the practical work of building a function.

• Ambition for responsibility, influence, and growth.

• Credible, direct communicator who earns trust with both CEOs and engineers.