Senior Performance Marketing Team Lead, Tv And DtvEmma – The Sleep Company

Senior Performance Marketing Team Lead, Tv And Dtv

Location: Portugal
Workplace: Hybrid
Job type: Full Time
Posted: Posted September 16, 2026

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe.   

Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide. 

It’s our people who bring this mission to life. At Emma, you’ll join a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together. 

Ready to awaken your best with us?

About the Role

The Senior Performance Marketing Team Lead, TV and DTV leads one of Emma's most important performance-marketing channels: TV, with a media budget above €30M a year. You own both sides of it, a large, established linear TV operation that still has room to grow, and DTV, a channel we're building the strategy for almost from scratch.

This is a performance role first. Unlike the way offline media is often run, TV at Emma isn't measured on reach and engagement alone: you'll be judged on investment efficiency, revenue, and ROAS; and you'll need the analytical fluency to defend recommendations.

You'll lead a team of three to four based in Lisbon, and work closely with E-commerce and Brand & Communications, alongside our external TV agency partners, to keep the channel performing and to bring the DTV strategy to life.

What you'll do:

1. Channel Growth & Performance

Own the linear TV channel's investment level, net revenue, and ROAS
Continuously improve and automate our linear TV strategy and booking engine
Track performance across placements and diagnose underperformance with the data available, even when it's incomplete

2. Build the DTV Channel

Create and refine Emma's DTV strategy, largely from the ground up
Execute against that strategy and grow the channel over time
Bring a builder's mindset. There's no existing playbook to inherit here

3. Team & Stakeholder Leadership

Lead and develop a team of three to four, based in Lisbon
Establish yourself quickly as the lead for offline media, both within the team and across the wider organization
Manage relationships with senior internal stakeholders and external TV agency partners

4. Cross-Team Collaboration

Drive cross-team topics such as content creation and campaign management, partnering closely with Brand & Communications
Work with E-commerce to keep offline media aligned with the broader marketing strategy
Represent offline media in wider marketing planning and reporting

Who we are looking for:

7-8+ years of experience across marketing, e-commerce, offline media, agency relationships, and analytics
Master's degree
Strong analytics skills (Tableau, Excel or equivalent); SQL or Python is a plus
Proven team leadership experience, ideally in complex, international organizations
Strong communication and stakeholder management skills, comfortable working with senior stakeholders
English proficiency at C1 level or above
Comfortable owning a significant investment budget and being accountable for its return
Strategic yet operationally solid: equally comfortable setting direction and getting into the detail
Adaptive and genuinely open to learning, particularly given DTV's fast-changing landscape
Comfortable with ambiguity and able to make decisions under pressure

What we offer:

At Emma, you’ll find a culture of freedom, impact, and zero politics. We give you full ownership from day one and expect you to move fast, think big, and grow even faster.
Pet-friendly environment, where you can bring your furry desk buddy;
Discounts on our top-notch products;
Health insurance including dentist;
24 days holidays/year +1 day/year at Emma (max. 29 days);
The opportunity to collaborate with multinational teams;
Exciting events that aren't just team-building exercises but opportunities to create epic memories.

Become an Emmie

We are on a mission to become No.1 in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands-on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact. 

We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible.  

Upon your consent, we may use artificial intelligence (AI) tools to support parts of the hiring process, such as get the interviews transcript and summarised by AI. These tools assist our recruitment team but do not replace human judgement. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please reach out to [email protected]

Apply now